Talent Is Not Enough

Maybe it`s a left-brain, right-brain thing, but business just isn`t your forte. After all, you`re a designer: if the talent is there, the business will take care of itself, right? Wrong. As just about every designer eventually finds out, the business end of designing is every bit as important as the conceptual and technical aspects. To make sure it all comes together, noted creative manager Shel Perkins draws on his years of experience--as both a designer and an operations director--to cover the key business issues that every professional designer needs to master. Organized into sections that follow the arc of a typical design career--from working for someone else to becoming independent, growing a business, and then finally transitioning its ownership--this practical guide covers it all. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like setting rates, managing client expectations, hiring staff, dealing with legal issues, and more. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.